Essential Online Advertising

by Heather Robinson

Essential Online Advertising - book by Heather Robinson

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Book Description

There's so many online 'paid advertising' options out there that claim to generate leads and sales in return for a sum of money that it can be quite baffling to most small business owners.

Within this book, you will find out about the different and most popular platforms for advertising online – Google AdWords, Facebook Ads, Twitter Ads and YouTube Ads, providing an in-depth overview. The book focusses on the need-to-know facts, so you're left with a better understanding of how the platforms work, what results you should expect to achieve, and how best to spend your budget.

You will also learn the facts you need to know to decide whether to invest in paid advertising at all, and which platforms will be best suited to your business and your budget. You will also have a better understanding of how online paid advertising can provide new opportunities for increased brand awareness, exposure, and lead generation.

This book really is the essential guide to online advertising for the solopreneur business owner.

About The Author

Heather RobinsonHeather Robinson has been helping businesses and organisations get the most out the internet since 2005. Helping them to define and implement effective marketing strategies, manage budgets, and deliver the best results possible in line with their goals. As a marketing graduate, Heather has worked in all areas of marketing, but her passion lies with digital technologies, utilising platforms such as Google AdWords and social media networks such as Facebook and Twitter to maximise exposure for her clients and driving a constant flow of traffic to their website.

In 2012, Heather set up 'Skittish', a boutique digital agency in the north of England with the aim of helping small to medium sized businesses get a good grasp of all the opportunities available to them in the online world. Her clients vary from solopreneurs and micro businesses, to larger, multinational companies. A lot of Heather's time is dedicated to delivering training and talks in her area of expertise, running regular workshops aimed at business owners on areas such as social media strategy and creating a content marketing plan. She also speaks regularly at local, national, and global digital marketing conferences and has contributed to Essential Digital Marketing for Small Business, by Simon Dunnant (2014).

Connect with Heather:

Website - www.skitti.sh
Twitter: @SkittishDigital
LinkedIn: http://uk.linkedin.com/in/robinsonheather
Facebook: facebook.com/skittishconsultancy